In my years working with commercial real estate investors, fund managers, and capital partners, I’ve learned that success in this business isn’t just about numbers or deals it’s also about mindset, strategy, and discipline. Over time, I’ve developed some guiding principles my own ‘Cherifisms’ that have helped me and my clients navigate the complex world of commercial real estate investing.
Here are my Top 10 ‘Cherifisms’ every CRE investor should live by:
1. “Capital is King, but Strategy is Queen.”
You can have all the money in the world, but without a clear strategy, you’ll lose it. Build your blueprint first.
2. “Know Your Investor Before You Know Your Deal.”
Fundraising is about relationships. Understand your investor’s goals, fears, and motivations.
3. “Due Diligence Doesn’t End at the Contract.”
Ongoing asset management and market analysis are just as critical as the initial underwriting.
4. “Transparency Builds Trust; Trust Builds Capital.”
Communicate openly and frequently with investors, especially when things don’t go as planned.
5. “The Best Deals Are in Niche Markets.”
Look beyond the obvious. Industrial, medical, life sciences find your edge depending on market cycles and investor expertise
6. “Leverage Is a Tool, Not a Crutch.”
Use debt wisely; too much can sink your deal; too little can limit growth.
7. “Compliance Is Non-Negotiable.”
Know your regulations (FinCEN-BOI, SEC, etc.) and stay ahead to protect your business and investors.
8. “Raise Capital Like You Run a Marathon, Not a Sprint.”
Building a capital network takes time—focus on long-term relationships.
9. “Technology Is Your Secret Weapon.”
From investor portals to analytics, leverage tech to scale and streamline operations.
10. “Every Setback Is a Setup for a Comeback.”
Real estate is cyclical resilience and adaptability win in the long run.
Final Thoughts
These ‘Cherifisms’ are guiding principles that can help investors stay disciplined, informed, and better prepared for the realities of commercial real estate. Whether you’re raising your first fund or managing multiple syndications, keep these in your toolkit to stay focused, disciplined, and successful.
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Disclaimer: This content is for educational purposes only and does not constitute investment, financial, or legal advice. Real estate investing involves risk, and following these principles does not guarantee results. Always consult licensed professionals before making investment decisions.
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